A simple explanation would be: Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience - at once. This is a super powerful service to use in your business to deliver SMS messages safely, quickly and directly to your customers worldwide. SMS messages are bought and sent in bulk, so the term Bulk SMS was the best to use since it describes this service immediately. Since messages are bought in bulk, they are much cheaper than regular text messages used on an individual mobile phone for personal communication with other people. In the same time, Bulk SMS is cheaper and significantly more effective than e-mail and e-mail marketing.
Bulk SMS sent to customers to provide information necessary for using product or service to keep customers informed. Such SMS can be sent to both DND & Non-DND Numbers along with a 6 alphabets sender ID.
Promotional SMS are being used for the promotions or marketing your services or products. Such Promotional SMS contains sales & marketing SMS activity. Such messages can be used to promote products & services among potential prospects clients.
Implement Mobile Number Verification, 2-factor login, OTP protected transactions with enhanced security and speed.